Hummel X Atmos X Mila Owen – Girls Only Marathona Pack

When Danish sportswear kings Hummel teamed up with Japanese sneaker giants Atmos and contemporary womenswear label Mila Owen, the focus was clear from the start – this shoe was for girls only.
Based on Hummel’s 1983 classic running silhouette, the Marathona, this trainer embodies minimalistic elements of Danish and Japanese design in two monochromatic colour ways.

To celebrate the launch of the Girls Only pack, photographer Darren Black (one of three working on this project) brings us a clean, sexy shoot with a cheeky voyeuristic twist.
Noted for his risqué editorials, Darren’s images show a more mature side of the Girls Only pack transitioning the shoe and its buyers from girls to women.

HUMMEL on the net: FACEBOOK INSTAGRAM