How To Stand Out On Instagram In 2021

Great content will unlock the Instagram game to any user.


Social media has about 4.2 billion users with a variety of options to engage different users. These include Facebook, Instagram, TikTok and Twitter. Of this pie, Instagram takes up a large chunk accounting for 1.3 billion users monthly which is almost the population of the whole of China. That is remarkable.

Due to its size and variety of content, from all those users, it becomes a mountain hill climb to stand out of the crowd on Instagram though with some advice, it is not too farfetched to see yourself with a reasonable following on the app. Users are always looking for something new and engaging to interact with and spend their binging time on, and businesses are always looking for new services to use, such as AmpYa, in order to grow. Even more helpful is that there are niches that users can focus on to find a specific type of follower or content. Great content will unlock the Instagram game to any user so here are some tips to do just that.

Build a community

Niches on Instagram are your gateway to meeting people with similar tastes and preferences. These niches often turn into communities of people who love and share similar content on Instagram. It is an easy way to find your tribe. Hashtags are a great way to find such communities since you will find users engaging with content under hashtags that relate to their niche. They also create a basis for creating content and events around the interests of the niche so that you can easily gain engagement and possibly, followers. Some brands that have been successful in creating communities include the trendy restaurant review website, infatuation, using the #EEEEEATS. Communities make it easier to reach your type of people on Instagram, learn what content they enjoy, get ideas for creating your own and engage with each other. After all, social media is all about being social.

Use video

While Instagram has the option to use photos, it has many more video features. Videos also stand out more for the users so it is a great option to explore. Some of the features include IGTV and IGLive. IGTV allows users to record and upload longer video clips while IGLive allows for shorter clips of a few minutes. It will all depend on your goal when choosing one. IGLive is more appropriate for events, casual parties and product launches while allowing users to engage in real-time. IGTV is based on pre-recorded videos and is appropriate for marketers to publish DIYs, product uses and tutorials. They both offer the ability to reuse the recordings from the videos as content at a later stage or different platform.


On joining Instagram, most users recognize that there are other users that probably do it better than them. Instead of going at it alone, it may be better to go at it with others that are within the niche you are targeting. These may include influencers and partnerships with other businesses. The great thing about influencers is they have already accumulated a large following so they have a greater reach than you would have just starting out. They can repost your content, shoot videos with them or have joint giveaways that draw users in to engage with your account.


Similar to the feature of Snapchat, Stories allows users to post images or videos that disappear after 24 hours. Used by over 500 million users daily, Stories allows users to post content within 15 seconds that gives users a sneak peek into what happens behind the scenes with businesses. It also offers different features such as polls which brands can use to get customer insights. Since Stories are located at the top of your feed with a colorful ring, they are easier for followers to notice, and if sent to other users, is a great method to get followers. Due to this feature, business can interact more with their followers through polls and asking questions relevant to their customers.


Standing out on Instagram is a game of interaction, understanding the different features on the app and how to use them. Followers are drawn to content that fits their tastes and posted using the most popular features of Instagram including Stories, IGTV and IGLive. Taking advantage of these tips will make it easier for followers to be drawn to your account engage and maybe reward you with a follow.