Outdoor Brand Houdini Makes Fashion You Can Bury In Your Garden
Changing the game with compostable clothing.
The fashion world class of 2022 seems to no longer be lead by trends, styles and hypes alone – instead, weighing down on the importance of sustainability is at the forefront of creating new collections.
Swedish outdoor fashion brand Houdini is one of these said environmentally conscious brands. Yet the desire to create fashion that isn't another burden to our planet is everything from easy. The production challenges faced with are real; fabrics, yarn, packaging, production – keeping all of these parts on the sustainable track requires tenacity on all levels of the process.
Since its founding, Houdini is mastering its eco-skillset better and better from year to year. Technology is evolving, materials are improving, the knowledge is growing. At Berlin's garden ing focused Café Botanico we got the chance to see with our own eyes how Houdini's fabrics almost completely decompose after a few weeks in a compost pile. Swipe through the event photos below and find out more about the brand at Houdinisportswear.com