Hailey Bieber And Jaden Smith Are The Faces Of Levi’s Latest Campaign 

No doubt the Coronavirus pandemic has hit everyone hard, with everything coming to a standstill and the future looking unsteady Levi’s have launched their new campaign to celebrate the youth of today. The latest campaign features youth icons, Hailey Bieber, and Jaden Smith, to celebrate the optimistic spirit of the young people amidst the pandemic.

Looking at the campaign we are instantly reminded of Coachella, and by using the festival season as an inspiration Levi’s are pushing the message of youth empowerment and optimism during the current hard times. 

With young people missing out on experiencing vital milestones like prom and graduations, and being on a forced hiatus about their future Levi’s are using their platform to shed attention to the plight of young people. However Levi’s have said they believe that young people will be able to use their optimism, sense of community, and identity to overcome these hard times in their official campaign description.  

Head over to Levi’s official website and check out their official Instagram for the new campaign. 

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