See All Of Gucci's Hilarious Fashion Memes

If there was ever a fashion house to embrace mocking themselves, it would be Gucci. With an anything goes attitude, Gucci’s Alessandro Michele has been crowned fashion’s millennial cool kid. So, the fact Gucci is now making memes is not a total shock. 

However, this isn’t just your average collection of dank memes.  Created as a collaboration between visual artists like Alec Soth, @pollynor and meme creators / regular heroes of your Instagram / Twitter feeds like @beigecardigan and @williamcult, these are memes with a distinctly Gucci aesthetic, all aimed at promoting their new line of watches. 

Unsurprisingly, the fashion house’s maximalism and retro glamor adapt surprisingly well to the sense of being extra that dominates memeland. Dubbed “#TFWGucci,” this meme campaign ultimately demonstrates Gucci’s ability to adapt to youth culture and most importantly, embrace self-awareness. 

Peep the entire laughter-inducing collection of memes below.