Glossier Launch New Campaign For Best Selling Lash Slick Mascara

The campaign highlights customer feedback on the much-loved mascara.


In 2018, Cult brand Glossier launched it's first and only Lash Slick mascara. The product is designed to lengthen and lift the lashes without smudges or flakes for a baby extension effect. Lash Slick went on to receive holy grail status among make-up fans and become one of the brand's bestselling products.

In honor of the product's success, the brand has launched a campaign titled ‘Lash Slick: The movie’ gathering inspo from the love and drama of customer feedback over the years. Bringing the reviews to the silver screen through four iconic movie genre-inspired visuals including Indie, Noir, Romantic comedy, and Anime. Directed by Steven Brahms the visuals are brought to life through a cast made up of Saturday Night Live’s Ego Nwodim (Indie), improv actor Catherine Saint Siena (romantic comedy, artist Gina Lee (film noir), and for the Anime category they have partnered with illustrator Moon Kyu Lee.

The campaign will be rolling out across digital streaming channels including Youtube and Amazon Fire TV as well as NBC. In addition, the visuals will be shown over Marquees and poster boards of nine Art house movie theatres in Los Angeles, San Francisco, New York, Chicago, and Boston, and run trailers at select drive-ins across the country.

Check out the four campaign videos below, you can also purchase the Lash Slick Mascara on Glossier’s website retailing at $16 USD.

Next Up, Tom Ford Beauty Launches New Foundation