A Glimpse Of The Latest Nike Tech Pack Collection
Nods to the future.
Morphing familiar and unfamiliar elements into the new Tech Pack Collection, Nike created a design-forward lookbook that leaves us motivated to start our new-years resolution early this year.
“We have a powerful vision for Nike apparel: to lead with innovation that makes athletes better, pushing the edges of both performance and style,” says Kurt Parker, Nike’s Vice President of Apparel Design. “Through new manufacturing technologies and new materials, we are driving a bold future where everything is designed with movement in mind.”
In this instance, designers combined a new waffle knit and woven performance materials, which they developed using years of body motion and mapping analysis gathered from studying the top athletes in the world in Nike’s Sport Research Lab. This led to a new expression of Nike Tech Pack for spring 2019: a more versatile package that provides pieces for a range of weather and workouts.
Limited releases of the Spring 2019 Nike Tech Pack Collection will be available at nike.com beginning December 20.