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Gap Just Reset Their Entire Instagram Feed For Yeezy Collaboration

What could this mean for the next collection drop?

POSTEDBYEMILY BARKHAM

Rapper Kanye West recently released the YEEZY x Gap collection’s Round Jacket in blue and black hues. The anticipation only grows as fashion and West fanatics wait excitedly for the announcement of the next drop. In the wake of this iconic collaboration’s next line, the brand has reconfigured it’s Instagram feed to solely dedicate posts to its partnership with West’s label. 

The only post to survive this social media wipe-out was an image of the latest black Round Jacket. The jacket recently became available to pre-order in the US, having been released earlier this season in Japan and Europe. The brand’s profile picture has also been altered to a blue YZY logo, reflecting the concrete partnership Gap has in its collaboration with Yeezy. The logo change also hints of future plans to come; plans set to once again rock the fashion world. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by YEEZY x GAP (@yeezyxgap)

Stay tuned for more news on the YEEZY x GAP collab. In the meantime, head over to Gap’s website to pre-order the Round Jacket.

 

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