Furla X Polimoda: When A Bag Becomes A Canvas

Furla just handed the keys to the Moonlight bag over to the next gen, and the results are anything but ordinary. Six Polimoda students—Diletta Marsili, Dora Xie Yedan, Lucky Sturm, Sara Miele, Simona Hu, and Zinam Klaas—took the iconic shape and spun it into their own vibe-heavy worlds. Each picked a color and let it lead the styling, flipping the bag into everything from minimal daywear to after-dark statements. It’s not about a brand telling you how to look—it’s about letting the accessory find its groove in your real life.

Florence, but Make It Personal

The campaign wasn’t staged in sterile studios. Instead, it unfolded across Polimoda’s campuses, bouncing between the raw industrial backdrop of Manifattura Tabacchi and the lush elegance of Villa Favard. Students chose their own set, fusing fashion with architecture and identity. Think portraits, group shots that scream squad energy, and mini interviews where they break down their approach to styling. No scripts, no fake gloss—just authentic voices pulling fashion back into the realm of personality.

The Bag That Moves With You

The Moonlight isn’t your one-scene piece—it’s got range. With its sleek grained leather, adjustable strap, and that spherical closure nodding to Furla’s roots, it flexes between daytime hustle and rooftop nights. It’s compact without being precious, polished without being stiff. Basically, the kind of bag that can keep up when life pivots from lecture hall to last train.

Beyond the Bag

This project isn’t just about product placement—it’s Furla doubling down on its mission to give young creatives space to experiment and shine. Whether in fashion, music, or art, the brand is betting on fresh voices to push culture forward. And speaking of culture, Furla’s already lined up the next Moonlight moment: on September 7, the Furla Fam gathers in Milan to watch a lunar eclipse from a secret rooftop. Bags, moonlight, and community—it’s a whole vibe.