FRAMA Makes Minimalism Feel Like Luxury

In more than one way.

POSTED BY WAN B

Forget throwaway gifts — FRAMA’s Essentials lineup is built for design lovers who want their presents to actually last. The Copenhagen-based brand takes its signature Scandinavian edge and folds it into everything from sleek glassware to cult-favorite skincare, all wrapped in packaging that looks too good to toss. It’s the kind of gifting moment where minimalism suddenly feels decadent, like a quiet flex on your coffee table or bathroom counter.

Self-Care, Scents, and Sleek Kitchen Staples

The drop covers every angle: Hand Wash and Lotion duos that smell like sandalwood, cedar, and ylang ylang; the iconic St. Paul's apothecary line bottled as candles, perfume, or room fragrance; and travel-ready body care kits for the friend who’s always jetting off. Add in mouth-blown glassware and carved kitchen boards, and you’ve got timeless staples disguised as holiday gifts. FRAMA doesn’t just hand you objects — it hands you rituals, designed to slip seamlessly into daily life while looking impossibly chic doing it.

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