H&M’s ‘Close The Loop’ Campaign

Powerful. Liberating. Modern. The new H&M ‘Close the Loop – Sustainable through recycled clothes’ campaign does not only tell people to just break those so-called fashion rules by wearing whatever they feel is right to them but to actually think about the environmental impact that our consumption has. People are invited to bring their old clothes to their local H&M stores to finally ‘close the loop’. Recycling one t-shirt saves already 2,100 litres of water, which is much needed when thinking about the worldwide water shortage. So get yo old gear and help Mama Nature out!