First Look At Champion’s Campus Infused SS20 Collection
Summer can’t come fast enough.
Champion has released a lookbook presenting their women’s and menswear collection for SS20, featuring some seriously studious styles. The range takes inspo from college life and combines it with the brand’s sportswear heritage, offering us a simultaneously modern and sophisticated selection.
The collection includes a range of tees, shorts and oversized tracksuits, with a sick color-block basketball jersey and shorts acting as a key piece. The collection also comprises of an assortment of swimwear, including some spicy one-pieces, strapless bandeaus and classic bikinis. The poolside ain’t ready.
The brand also incorporates the signature Reverse Weave into the collection, one of Champion’s most innovative designs to date. The design was envisioned by American coaches in the 1940’s to enable them to wash the uniforms of their athletes together without the risk of damaging the garments. At the time of creation, the fibre fleece is turned upright to avoid horizontal shrinkage, with the panels on the sweatshirts preventing vertical damage. Fashion and science unite!
Champion’s SS20 collection is set to drop at the end of January, available to purchase at the brand’s London store and Champion.com.