Dream Big In Milan: Moncler's Must-See Exhibition

A gateway to inspiration.


As Milan's historic Centrale station usually thrums with the hustle of daily commutes, an extraordinary transformation is underway. Moncler has embarked on an ambitious project, "An Invitation to Dream," effectively turning the station into a vast, immersive art gallery. This initiative marks a bold intersection of public space and high art, occurring during the vibrant Milan Design Week, from April 15 to 21.

At the heart of this project is Remo Ruffini, Moncler's visionary leader, who sees this as a manifestation of the brand's ethos—dreaming big and bringing those dreams to life. It's a physical space where the abstract concept of dreaming intersects with the tangible world, inviting the public into a realm where creativity knows no bounds.

Curated by the influential Jefferson Hack and visually narrated by photographer Jack Davison, the exhibition isn't just a showcase but a dialogue with global dreamers. It pulls together a diverse group of creatives, including the likes of Daniel Arsham and Dr. Deepak Chopra, each contributing their unique vision and voice to the collective dream.

Following Milan, this dream will not dissipate but will spread globally, as Moncler plans to extend "An Invitation to Dream" into a worldwide campaign. This movement underscores a broader vision: art and fashion as catalysts for change, challenging and redefining the boundaries of public spaces.

How about we plan a trip to Milan to catch this exhibition?