The Fashion Film ‘Detention’ Reflects On How We’ve Dealt With The Pandemic
Living under strict restrictions.
There are many ways we individually cope with hard times, from talking to friends to diving into nostalgia, we’ve all drawn upon these mechanisms to survive the events of 2020.
The most common escape from lockdown life for most is through art, whether that’s a good book or through a Netflix binge, escapism from reality is key sometimes. Fizzy’s new fashion video ‘Detention’ reflects on how we’ve dealt with the coronavirus pandemic from start to lockdown. The short film comes at a key time where we’ve entered a new year, but for many of us we are still living under strict restrictions and unable to live life as normal.
Rares Matei creates a contrast between ‘pure’ and ‘rigid’ within the cinematography, drawing upon feelings from the collective whilst living in quarantine. The clothes featured in the short reflect the simplicity and purity of pandemic life, these are juxtaposed by the cold surroundings and overall composed imagery. The concept is visually perceived as an ‘epidemic dance’, however, this is not quite stagnated – it’s paused, yet quick.
To say that life in 2020 was easy isn’t true, but the art and creativity to come out of difficult times is a sign of hope and reminds us that good times will return.
Tracksuit & rings supplied by Sample-cm.
DIRECTOR: Rares Matei
ART DIRECTOR: Sarah Jere
STYLING: Smilla Marcussen
PHOTOGRAPHER: Mariana Barba
RETOUCH: Rares Matei
DIRECTOR OF PHOTOGRAPHY: Marcus Goetz
COLORIST & VIDEO EDITOR: Marcus Goetz
MUSIC BY: Dylan Halbroth
CHEOROGRAPHY: Valeria Di Giorgi
STORY BY: Rares Matei
CATERING: Sarah Jere