Daily Paper Invites Us To Explore New Realms With SS20 Campaign
The out-of-this-world collection features some earth-shatteringly sick visuals.
Amsterdam-based fashion brand Daily Paper returns for Spring/Summer 2020 with a simultaneously vivid and elegant collection. The campaign draws on the theme of Afrofuturism that was first introduced in Fall/Winter 2019, referencing the founders’ African heritage, which is incorporated through many of the brand’s designs.
Daily Paper is known for its incredible visual work, with the scenes of this campaign captured within the culturally rich landscapes of Africa, inviting viewers to immerse themselves within the divine scenes. Embodying the concept of “Nostalgia Meets a New World”, the collection presents the story of a future society with no ties to Earth establishing themselves through nostalgia and culture.
Shot by Gabrielle Kannemeyer and styled and directed by Beri Dalgali, the shots of the campaign focus on color and pattern, producing some seriously mesmerizing images that we won’t be forgetting anytime soon.
Daily Paper’s SS20 collection is available to shop now at dailypaperclothing.com, with pieces starting at $67 USD.