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CUUP Drops New “Moss” Colorway For Its Body Positive Range Of Lingerie

The lingerie label has a full range of flattering hues

POSTEDBYELEANOR MERRY

Body-positive lingerie brand CUUP have dropped a brand new colorway for its iconic underwear styles;  a lush shade inspired by nature: “Moss” green.  

The earthy-toned colorway follows on from the sunlit “Citrine” yellow hue released earlier this summer which are splashed across sheer mesh bras in the Balconette and Plunge ranges and the buttery-soft microfibers in the Scoop and Triangle styles, as well as various styles of bottoms.  

Armed with a strong ethos to break the mold of standard fits for lingerie, CUUP challenges prescriptive sizing by throwing out century-old systems in favor of making measurements on real bodies for real women. With bras running from sizes A to H cups, and bottoms ranging from XS to XL, CUUP are all about celebrating the female form, swapping excessive design for clean silhouettes that accentuate all body shapes.  

 

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