Colmar Collaborates With Joshua Vides For A Unique Capsule Collection
80s retro revival.
Celebrating 100 years of history and innovation, Colmar launches a new capsule collection in collaboration with visual artist Joshua Vides. The collection blends Vides' signature monochrome, cartoon-like style with Colmar's iconic sportswear and alpine uniforms, creating a unique and playful range of garments and accessories.
The collection consists of 10 pieces that reinterpret Colmar's heritage and style with Vides' artistic touch. The artist applies his "Pen to Paper" technique to Colmar's puffer jackets, vests, knit sweaters, tracksuits, T-shirts, hats, scarves and gloves, adding black outlines and sketches to the fabrics. Some of the pieces also feature Colmar's original dove logo from 1923 and the colors and motifs from its archives. One of the highlights of the collection is the jacquard and wool-blend knit sweater that pays homage to the legendary '70s jacket worn by Erwin Stricker in the Blue Avalanche competition, with a knit athlete bib and racing stripes.
To showcase the collection, Colmar has released a campaign video titled "The Race is On", which captures the vibrant alpine spirit of the '80s. The video is inspired by Colmar's vintage print magazine In Caso Di Neve, and features colorful graphics, typography and styling that accentuate Vides' bold designs.
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