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Chanel Taps Cara Delevingne, Kristen Stewart And More For A New Campaign

Karl Lagerfeld's favorites celebrate the launch of the new Gabrielle bag.

POSTEDBYALLISON EDWARDS

When it comes to Chanel, Karl Lagerfeld definitely plays favorites. Cara Delevingne and Kristen Stewart come to mind as perpetual Chanel darlings, and for the brand's latest handbag campaign, the ladies as well as Pharrell Williams and Caroline de Maigret — two more of Lagerfeld's chosen few — are joining forces. 

Chanel has just released an exclusive teaser video for its latest It bag—the Gabrielle, launching this spring. “Everyone called her Coco but her real name was Gabrielle. It’s the perfect name for a handbag that has all the codes of Chanel,” explained Lagerfeld. From Kristen Stewart's whistles to Cara Delevingne's singsong tune, the short videos highlight the unique personalities of the campaign's ambassadors and show the playful side of the luxury French design house.

Watch the video below to get the first look at the new campaign. You can't help but smile. 


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