Champion x ABOUT YOU Fashion Show 2021
Rethink, Reware, Restyle.
Once again, Berlin Fashion Week didn’t disappoint this year when presenting the new fashion trends of the season. German fashion online retailer, ABOUT YOU, published the spring/summer collections as a digital pre-production on their YouTube channel.
With a consistent focus on inspiration, ABOUT YOU partnered up with Champion, the well-loved American manufacturer of clothing, specializing in sportswear. Under the motto ‘Rethink, Reware, Restyle’, the athleisure wear brand presented the new SS21 collection in Berlin’s Kraftwerk. The staged fashion show featured the face of Champion’s current campaign, German rapper ‘Badchieff’, who performed live during the show.
The gender-neutral collection includes a range of oversized cuts and diverse materials. Hooded sweatshirts, crop tops, trackpants and swimwear can be seen with the brand’s iconic C logo. Classic color blocks mix and match with dark hues, pastel shades and bright statement colors. The clothing successfully represents the personalization of street style fashion, fittingly ready for summer.