C2 H4 Aw16 Lookbook: The Molecular Formula For No Chill

Residing in Los Angeles, C2H4 (which is the molecular formula for ethylene) is all about intricate ideologies and aesthetics with minimalist elements yet focused on the finest materials and construction quality. The label C2H4 is trying to mesh both American culture with Chinese street aesthetic and always come up with a urban and  youth culture inspired collection. C2H4 claims to be the foundation of future fashion and not what already exists: “Be a part of what’s to come not what is now” is stated on their homepage.  Their Fall/Winter 2016 has no chill in it, like the collection is named “No Chill”. C2H4 is known for their work with distressed denim mixed with a dose of graphics, this time they are also experimenting with the color orange in a more or less monochrome palette of colors.

C2H4 ‘No Chill’ denim Jacket

Model: CYBER69
Creative Director: YIXI CHEN
Photographer: MARTIN MOUGEOT
Stylist: VICKY CHEUNG

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