Burberry Gets A British Makeover By Daniel Lee In New Creative Campaign
Featuring Shygirl, Skepta and Vanessa Redgrave in an ode to the brand’s heritage.
Following a dramatic wipe of the brand’s social media accounts which put fashion fans in disarray, the new chief creative officer, Daniel Lee, hinted at his fresh vision for Burberry in his first campaign, just two weeks ahead of his debut collection for the luxury label at London Fashion Week.
The former Bottega Veneta creative director took over from Italian designer Riccardo Tisci in October, and Bradford-born Lee is making clear that he’ll return the focus to Burberry’s British roots.
Shot by Tyrone Lebon at London landmarks Trafalgar Square and Albert Bridge, the campaign stars home-grown British talent, including musicians John Glacier, Shygirl, and Skepta, actress Vanessa Redgrave, models Lennon Gallagher and Liberty Ross, and footballer Raheem Sterling as well as brand ambassador and South Korean actress Jun Ji-hyun.
The rebrand also showcases a refreshed logo, making a return of Burberry’s iconic Equestrian Knight Design, first created in 1901 but removed by Tisci in 2018.
Featuring Tisci’s carryover products, Lee curated the edit and conceptualized the campaign - not be revealing his own designs until his debut runway collection on 20 February. Remember: good things come to those who wait…
Up next, Icon Visions and Mads Nørgaard Join Forces at Copenhagen Fashion Week.
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