Be Eternally Reborn with Bulgari
The jewelry house has unvieled its latest campaign.
Bulgari, the Rome-based jewelry house, has unveiled its latest campaign titled 'Eternally Reborn,' featuring its star-studded ambassadors Anne Hathaway, Zendaya, and Liu Yifei.
This campaign, released globally on Tuesday, was directed by Nathalie Canguillhem and captured by Zoey Grossman. The campaign's launch follows the recent debut of their Aeterna high jewelry collection last week in Rome.
Marking 140 Years of Elegance
As Bulgari celebrates its 140th anniversary, the Aeterna collection holds special significance. Lucia Silvestri, jewelry creative director, along with a team of skilled artisans, designed this exquisite collection.
One of the highlights is the Serpenti Aeterna necklace, which Silvestri described as “the most precious necklace ever crafted by Bulgari.”
It features a rough diamond of over 200 carats, cut into seven pear-shaped diamond drops totaling 140 carats. One for each year of Bulgari’s illustrious history.
Accompanying the campaign are videos showcasing Hathaway, Zendaya, and Yifei adorned in Bulgari’s high jewelry pieces.
Set against the breathtaking Roman skyline and other iconic city sites, these videos are paired with the track 'Burning' by the Yeah Yeah Yeahs to ensure you do not forget them.
With the stunning visuals and the participation of its Hollywood ambassadors, this campaign promises to leave a lasting impression on audiences worldwide.
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