The Rise, Fall, and Potential Return of the Bad-Girl Aesthetic

The influence of the badass women of Hollywood on fashion.

POSTED 22.12.24 08:04 BY ALINA PUSTAI

For decades, the bad-girl aesthetic has shaped and transformed fashion trends. From the 1980s onwards, this edgy, rebellious style exploded in popularity. Whether through heavy eye makeup, indie-inspired clothing, or leather jackets, the bad-girl vibe has evolved in countless ways. This concept of the "bad girl" has mesmerized the public, fascinating us with its boldness and undeniable charm.

Icons Who Made Us Gasp in Outrage

From Madonna and Angelina Jolie to Rihanna and Lady Gaga, we've witnessed the evolution of this aesthetic in Hollywood. Idolized by many and criticized by some, the bad-girl image has always carried an air of unattainability. Pioneered by some of the most striking and daring women in entertainment, it's fascinating to see how this trend has transitioned from rebellious subculture to mainstream fashion.

These women have undeniably shaped the way we view style. With their fearlessness and bold choices, they've set trends and redefined confidence, giving rise to the archetype of the unapologetic "bad bitch." Their influence on popular culture is unforgettable.

The Death of a Trend

But what happened to the bad-girl aesthetic? Why aren’t the badass women of Hollywood influencing fashion the way they once did? Unfortunately, it seems like this once-iconic trend has faded into the background, replaced by its opposite.

The "clean-girl aesthetic" now reigns supreme, with its light, neutral colors, minimalist patterns, and “no-makeup” makeup. Gone are the edgy leather jackets and smoky eye makeup; today, fashion emphasizes simplicity, softness, and understated elegance. The bad girls of yesterday have, in many cases, shifted into new phases of life—some becoming mothers, seemingly calming down from their tumultuous younger years, and others embracing a more refined approach to their public personas.

Will the Bad Girl Aesthetic Make a Comeback?

The question remains: Is the bad-girl aesthetic truly gone for good, or is it lying dormant, waiting for its moment to rise again? Perhaps 2025 will be the year this bold, unapologetic style makes its triumphant return. Fashion, after all, is cyclical, and nothing stays out of style forever.