ASOS Unveils Ad Campaign Starring Frida Cash Flow, Eva Apio, And Sasha Keable
Check out what one of the world's leading online retailers has in store for the upcoming season.
ASOS has just unveiled an ad campaign starring activist Gabrielle Richardson, aka Frida Cash Flow; philanthropist Eva Apio; and up-and-coming musician Sasha Keable.
The ad celebrates how fashion inspiration moves from person to person in the age of social media. Each talent co-created the content, all of whom submitted self-filmed footage demonstrating different modes of real-life fashion inspiration, whether on the street or behind the stage. ASOS' target demographic is the twenty-something female who discovers fashion inspiration via her social media feed.
The campaign was developed by ASOS Creative Lab, The Sunshine Company, Byte London, and Smuggler Productions. The seven-figure ad will run across VOD, social and programmatic channels in the UK, France, and the US for three months.
John Mooney, Global Brand Creative Director of ASOS, said, "It's incredibly exciting to be launching this new advertising. It's smartly planned, targeted and timed, and the creative embodies ASOS' belief that inspiration comes from everywhere, no matter who or where you are, while positioning the brand as a creator, curator and champion of style. The screens have changed, but at our core we're still about as seen on screen." To see the campaign and shop the range, head over to ASOS.com now.