Andreessen Horowitz Help RTFKT To Raise $8M In Funding
The virtual sneaker brand is rich in success.
Virtual sneaker brand, RTFKT, pronounced ‘artifact’, has announced it’s raised $8 million in a seed funding round led by venture capital company, Andreessen Horowitz.
The London-based NFT (non-fungible token) sneaker brand was established in January 2020 by three friends, Benoit Pagotto, Chris Le and Steven Vasiley, who specialize in creating virtual sneakers, accessories and collectibles, merging realities in fashion and gaming.
RTFKT explores cutting edge technology by means of maintaining an eclectic, creator-led organization. Game engines, NFT, blockchain authentication and augmented reality are used, combined with manufacturing expertise to create unique sneakers and digital artifacts. The brand has recently collaborated with Atari on a limited edition sneaker collection, which is available as an NFT.
Considering the firm’s founders, Marc Andreessen and Ben Horowitz, invest in both early-stage start-ups and established growth companies, things are looking bright for the future of RTFKT. “Our main long-term goal is to create a platform where we can attract new creatives. In the future, we will see NFTs as keys or passports for experiences, games or virtual events,” states Vasiley in a press statement.
The RTFKT collective will continue to expand their services and social growth to the public metamarket, all while accelerating our digital future.