Shop Alexander Wang's Second Adidas Collab From Saturday, Via A...Chatbot?
Wait till you see those balaclava beanies...
Alexander Wang is fast becoming the king of off-the-wall retail. Do you remember that time back in 2015 when he turned his New York flagship store into a MATERNITY WARD for his mini bag collection? Well, following an equally alternative back-of-a-truck setup for his first collaboration with Adidas last year, Alexander Wang x Adidas Originals is back for a second season. This time, the phone number 917-512-7715 is the key – and no, he's not dishing out his personal digits. Sigh.
The designer will sell his new line through a text message chatbot: “If you see a wild posting, you could just text the number and order the item and get it essentially—in New York, where there’s so many cycling messengers—delivered right to your home,” Wang told Vogue.
In fact, cycling – and rave culture – were the central inspirations for the highlighter-neon, and monochrome collection of performance wear and lifestyle pieces, including some of the most badass balaclavas we've ever laid eyes on.
Check out the awesome campaign video above and stay tuned for the collection drop via chatbot on June 29 in New York, and globally selected partners on August 5.