Alexander McQueen’s SS20 Campaign Is Bringing Victorian Dresses To Life

Pristinely set inside an eroded beach house, Alexander McQueen’s Spring/Summer 2020 is dreamy and chic. Featuring bold tailoring and intricate crochets on creamy dresses made of gentle fabrics, lots of giant puff sleeves and some two-piece suits.

Directed by M/M Paris featuring Imaan Hammam, Vivien Solari and Felice Noordhoff, the campaign's visuals are romantic and poise.

According to Sarah Burton, the creative director of Alexander McQueen, “Each look tells its own story. The connection between the clothes is the time it took to make them. I was interested in clarity and paring things down, in the essence of garments – stripping back to the toile,”.

Have a look at the Alexander McQueen SS20 campaign in the gallery above.