Alexander McQueen And Balenciaga Are The Latest Brands To Say Goodbye To Fur

Two more labels are joining the wave in luxury fashion to phase out real fur and head towards more sustainable, cruelty-free alternatives – this time its Alexander McQueen and Balenciaga. 

Both owned by the Kering Group, the brands have announced the decision in a recent company report which doesn’t come as too much of a surprise as other famous labels within the group such as Gucci, have also been seen to do the same.

Alexander @McQueen and @BALENCIAGA ban #fur😻

“Most of the [Kering] Group’s Houses do not use fur. For example, Gucci is part of the Fur Free Retailer program promoted by NGO Fur Free Alliance, and has banned the use of furs across its entire range"

👉https://t.co/2eQ6poh3Nk pic.twitter.com/BDgnhQrtMH

— Fur Free Retailer (@FurFreeRetailer) March 30, 2021

2020 was certainly a tough year for the fashion industry, with targets already set high the previous year to decrease the industry’s global carbon footprint, many labels have struggled to produce garments under the current circumstances. With virtual fashion weeks and collections becoming the new normal, perhaps this has also led to more brands taking the time to reflect on their own environmental values. 

Currently, Saint Laurent and Brioni are the only labels left in the Kering Group to not announce their plans of phasing out the animal material, but more big brands doing so can only be a step in the right direction. Stella McCartney, although having always been a leader in implementing sustainable measures into the luxury fashion industry, has recently released a mushroom alternative to leather. 

Finger crossed that more big brands begin to take this step.

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