Adidas Originals x Kollektiv49 Celebrate The Home Of Classics Collection
Raise your glasses and click your kicks.
Last Thursday we strapped on our hottest kicks, applied some sweat-proof mascara and wandered through Hamburg’s summer night humidity to celebrate with our friends at adidas and Kollektiv49.
Greeted by the vibrating sounds of DJ VOLKER and a limitless bar with cool drinks, we immediately settled into the made-over studio space and gazed at the exhibition. Because we weren’t just celebrating, summer, music, and drinks, but adidas Originals' new sneaker Collection, that makes choosing ultrahard — The Home Of Classics.
The Home of Classics Collection consists of the most iconic, white silhouettes such as the Stan Smith, the Continental 80 and the Supercourt RX and lives around the SC Premiere. For the event, adidas Originals and Kollektiv49 formed three individual teams to create photo and video campaigns. Taking the kicks from the swimming pool to a tropical garden and lastly, to the streets — we are convinced, that the collection is a true classic and worthy for every location and occasion.
But the tough choice of which is our favorite sneaker wasn’t the end — German Rapper Leroy Menace blessed our ears and made us dance in joy to his live performance. But our night wasn’t close to over yet — Saint One performed until our feet couldn't carry us anymore. Have a look at our captures off the night and try to spot our team and choose your favorite silhouette here.
Photography: Al Browne