Adidas By Stella McCartney Release New ‘Future Playground’ Campaign
‘A collection designed for your body, mind and planet’
Everyone’s favorite sportswear and fashion collaborators are back, and just in time to style our New Year fitness goals. Stella McCartney and sportswear giants Adidas have launched the most adaptable workout gear of the season, the collection labeled Future playground, includes sneakers, activewear, and accessories.
In true McCartney X Adidas style, we get high-performance technology to sweat it out and voguish prints to don for brunch. This adaptable collection featuring Lourdes Leon, Madonna’s daughter, showcases the merging of streetwear and activewear to appeal to those who are active in mind, body, and most of all the planet. The eco-conscious collection features female power vibes coming from contributing creative directors Netti Hurley, Pollack, and Monika Mogi.
‘Future playgrounds’ use of sustainable recycled materials like Adidas primegreen, gives us the perfect blend of style, function, and environmental responsibility. Shot in multiple locations around the world the campaign exudes versatility with its ‘bold prints and tactile silhouettes’.
The Adidas by Stella McCartney ‘Future Performance’ collection is available to buy now.