APC’s Garment Recycling Program Hits Belgium, Germany & The UK
Get Store Credit For Your Old Garmz
Ready-to-wear fashion brand A.P.C. has announced this week that they are expanding their in-store garment recycling program, keep the sustainable fashion coming! After announcing earlier this year that they had introduced their latest sustainable fashion venture in the U.S., they have now expanded this into Belgium, Germany, and the UK.
After introducing this over a year ago in Paris, founder Jean Touitou shared his reasons behind the idea in a press release. He spoke about a memory from his childhood growing up in Tunis that had always made an impression on him, a story of two street vendors who instead of selling things, were walking down the road collecting items. One gathering clothes and the other old bread, he wondered what they would need these old items for.
It was only when he was older that he realized that the old bread could be used as substance in meals and thus the idea of reusing old items stuck with him. “This idea of recycling things has always been somewhere at the back of my mind…these garments will get a second life and help people who don’t necessarily have the means to dress in good-quality clothes.”
According to a fixed tariff chart, the program allows customers to bring in their old A.P.C. garments in exchange for store credit. Returned garments are then centralized and given back to charitable associations and can then be sold on in a network of charity stores. The garment recycling program is available in the U.S., Paris, Germany, Belgium & UK.
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For more info on the recycling program, you can hit up the A.P.C website here.