Bella Hadid Rejoins Victoria’s Secret

The brand's gone under some major leadership changes since Ed Razek was exposed for inappropriate behavior.


Hadid walked in the illustrious Victoria's Secret fashion shows as an Angel from 2016 to 2018. After joining more than 100 others in accusing former L Brands chief marketing officer Ed Razek of inappropriate behavior and harassment, the model cut ties with the brand in 2020.
Hadid revealed that Razek made inappropriate comments about "forget[ting] the panties," among other things. 

Razek denied the accusations but has since stepped down from L Brands, the parent company of Victoria's Secret. 

The brand has since hired new leadership; now, six of the seven VS board members are female. The rebrand includes a group of ambassadors known as the VS Collective—not Angels— who will represent the brand and its mission to embrace diversity, size inclusivity, body positivity, and female empowerment. 

The VS Collective includes major players like Bella Hadid, Priyanka Chopra Jonas, Megan Rapinoe, Naomi Osaka, Hailey Bieber, Adut Akech, Valentina Sampaio, and Paloma Elsesser.  

For Bella Hadid, it took almost a year and a half for her to take a meeting with the brand; the decision to rejoin wasn't something she took lightly. 

In an interview with Marie Claire, the model explained that joining the VS Collective "was really about taking my power back and having the power over my body be released to myself again.... I think the beauty of what Victoria's Secret is as a collective is about the conversation. All of us together, Paloma, Adut, when we sit on set, we're just grateful for how we feel supported now, instead of how we used to feel, when it was a lingerie company that used to be run by men for men.... I just look around [on set] and I feel empowered again. I feel empowered in lingerie, instead of feeling like my body is some sort of money maker." 

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