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Watch: 7 For All Mankind's Campaign Video Is An Ode To Individuality

Inclusive denim.

POSTEDBYDEE CUNNING

We're suckers for an inspiring campaign video, and we have to say, this one by Californian premium denim brand 7 For All Mankind got us today.

Many of us know the pain and anguish of jeans shopping all too well. They're either too tight or too baggy; too long or too short; the length's right but the ass is just too damn tight. And that's not to mention the need for well-fitting jeans in a range of styles that aren't just skinny or boyfriend. I think we can all agree that the one phrase passionately dancing on the tip of our tongues in these moments is, 'where da fuq is the variety.'

7 For All Mankind have sought to tackle this, not only focusing exclusively on well-made denim, but also thinking inclusively of all shapes, sizes, styles and ages. The brand's free-spirited 'Manifesto' video demonstrates this stance perfectly, opening with the words, “We are many. We are different. We are ourselves. We are in fact incapable of being anyone else.” Nailed it.

Watch the video above and head to 7 For All Mankind to check out the range.


Next up, 12 must-have mesh garms to show off your daring side.

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