Pop Sensation Zara Larsson Is Teaming up with H&M
The new collab to combine line and album
After successful collaborations with the likes of Beyoncé, Balmain and Alexander Wang, international retailer H&M announced its next collaboration will be with pop sensation Zara Larsson.
Developed by the star and the H&M design team, the capsule collection will reflect Larsson’s personal style, mixing street wear and glamorous stage wear.
“I’m so happy … I’ve always loved the brand, they’re fun and accessible to all kinds of girls which are key elements for me, plus the team is so fun to work with! I can’t wait to share what we’ve been working on with you,” said Larsson.
The capsule also gives Larsson’s fans access to her music before anyone else. Ahead of her album’s release on March 17, you'll be able to pre-save the album “So Good” at hm.com.
H&M collaborations have a history of creating a huge buzz in the fashion world, and this collection is no exception. So, prepare for a scramble to get the best pieces.
The collection will be available in select stores and online beginning May 18.
Photos courtesy of H&M