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70 Years Of Denim: Wrangler Updates Its Heritage Classics For FW17

70 Years Of Denim: Wrangler Updates Its Heritage Classics For FW17

An enduring icon.

POSTEDBYDEE CUNNING

American heritage denim brand Wrangler has come a long way since its 1947 rodeo origins, becoming a youth culture icon in the '70s and holding its place at the forefront of denim quality throughout the decades. Now the brand is back for fall/winter 2017 with a modern update on its classics – and it's not just for cowboys.

This season's key archive-inspired denim washes are Stone Dyed and Wild Wash, giving a lived-in feel – the perfect combo with the white graphic branded t-shirts. Biker and sherpa jerseys are finished with washed cord and leather. There are also some super-cool rust and burgundy toned pieces in the collection: not only perfect for fall, but unmistakably '70s.

Browse through the lookbook above. The Revival collection is available now at Wrangler.

Take a look at Wrangler's 70th anniversary collection here.

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