Wrangler Reinvents Their Audience With 70th Anniversary Collection

First of all, let's just quickly say what everyone's thinking but noone's saying: Wrangler had it's moment in the 70's and is today a jeans brand for old men or young men with no sense of fashion. Second of all this is what everyone's thinking, and that doesn't mean that we can't change our minds!

With their new collection celebrating their 70th Anniversary, Wrangler manages to compete with Levi's in being the dopest denim in the game - and to add just a little bit of 70's psychedelia to it, they collaborated with American pop artist Peter Max, who's known for his psychedelic aesthetic making the collection even more unique. 

The collection is characterized by surreal pieces like the inside-out-jean, corduroy and the popular 2017 colors: dusty yellow, red and blue. Discover Wrangler's history in their interactive map here and check out the featured lookbook below!