Watch: Sita Abellan Joins Forces With Nike For New Sneaker Culture Series

BRB, off to buy some jumbo Sharpies.


Everyone's favorite Spanish “techno princess,” model, DJ and style maven Sita Abellan has teamed up with Nike for new six-part video series 'LA VIDA DE SITA' – and it's all about American sneaker culture.

In the first episode, the iconic Nike Air Force 1 is the protagonist of the journey, which sees Sita touch base with R&B artist and Hood by Air ambassador Ian Isiah to talk about how “Air Force 1s are a really really really big deal” in New York. Not only have Air Force 1s been unofficially christened “Uptowns” in the hood, having started out uptown in Harlem, but they have always been at the center of customization culture.

As well as touching upon her lifelong interest in fashion and how the internet fueled her unconventional style, Sita also talks about her personal connection to the Air Force 1: “With this, I can take you into my world and I hope it gives an honest and lovely view of my creativity and where I get creativity from. The Air Force 1 is at the center – a blank canvas. In the same way I created myself, the shoe itself is there to grow, adapt and inspire.”

Press play on the video above and catch the following episodes, featuring Venus X, A-Trak and more, at  

Preview: @sitabellan

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