Freakin Out Over Freak $ita —Techno Princess Sita Abellan Drops Amazing New Merch

Known for being way ahead of the game with her bold post-internet looks, Sita Abellan is the answer to every fashion question. And just when we thought the model/techno DJ had already given us every ounce of life we could ever ask for, she has only gone and released the most killer merch line going — and it’s all her own. 

Once you’re onto the online store, you’re welcomed to her '00s cyber-cool world, a tribute to '90s gaming culture. Categorised by Techno Capitalism and Freak $ita, the pieces include everything from caps and hoodies to bikinis and chokers, with her iconic snake tattoo featured throughout. What’s more, with the line starting at just around $17, we don’t even have to break the bank to get our hands on the coolest merch around right now. Check out the lookbook below and take in all that techno '00s goodness. 

Photography: VINCENZO SCHIOPPA