Your First Look At Lady Gaga's Elegant Tiffany & Co. Campaign
Lady Gaga is having a major moment both in fashion and music. The pop sensation has not only been praised as the best Super Bowl performer in history but also announced as the new face of Tiffany & Co. for its latest Legendary Style campaign.
Now, after some behind the scenes teasing, the new ad campaign is here and as to be expected from Tiffany & Co. and Gaga, it's flawless.
Styled by Grace Coddington and shot by David Sims, Gaga is the portrait of classic elegance, and the featured jewelry is from Tiffany & Co.’s new Tiffany HardWear collection. Naturally, the brand’s signature shade of blue sets the backdrop for a very demure, minimalist and sophisticated Gaga.
“I love Tiffany HardWear because it’s different and elegant – but it’s not what you would expect of elegance,” Gaga said in a statement. “That’s like me. I think I – I’m a bit different. To me, Tiffany is definitive and iconic, yet continues to push and evolve with the times.”
See all the images above, and watch the promo video below.