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Joyrich ss 2018 campaign

Joyrich Spring/Summer 2018 Is All About '00s Hip Hop

Hip hop goes preppy.

POSTEDBYDEE CUNNING

Entitled “No Limits,” Joyrich's Spring/Summer 2018 collection brings together '00s hip-hop and preppy influences for a modern take on nostalgia. Joyrich's motto, “Find your JOY, and you'll be RICH,” perfectly describes the collection's luxurious embroidered sequin and velour details, which combine with a fun, sporty aesthetic. The perfect vibe for fashion's '00s revival.

Check out the lookbook in the gallery above and shop the pieces now at Joyrich.

 

Next up, Footasylum Women's irreverent new campaign is streetwear goals.

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