Footasylum Women's Irreverent New Campaign Is Streetwear Goals

Footasylum Women's new campaign, entitled “New Year, Same Waves,” hits the nail on the head when it comes to our start-of-February feels. The glitz of the New Year – and probably the resolutions – are starting to wear off and we're rolling through existence just like we did last year. Not necessarily a bad thing, might we add. One thing we can rely on though is our undying love for streetwear, and the British retailer's campaign is spot-on with that too.

The irreverent mood is summed up by the models' bored poses and bubblegum blowing as they chill around the gym in a colorful selection of sporty garms from the likes of Tommy Hilfiger, Nike and adidas. It's goals, essentially.

Take a look at all of the looks in the gallery above and shop the pieces now at Footasylum Women's.

Next up, Ksenia Schnaider is back with more awesome reworked denim.