IKEA Launches LGBTQ+ Frakta Bag For Pride Month

This June, we’ll be celebrating (in isolation) Pride Month, following the International Day Against Homophobia, Transphobia, and Biphobia on May 17th. In celebration, IKEA is releasing its iconic FRAKTA bag with a new makeover inspired by the LGBTQ+ flag.

Country Retail Manager and Chief Sustainability Officer of IKEA UK and Ireland, Peter Jelkeby, announced in a press release: ‘At IKEA, our culture is centered on the value of togetherness. We believe equality is a human right and that everyone deserves a home where they can be themselves. We know that lockdown will disproportionately affect the LGBTQ+ community. With many isolated from their support networks, and with Pride celebrations postponed, it has never been more important to show our support and encourage everyone to provide a safe and welcoming space for the members of the LGBTQ+ community and ‘be someone’s home.’”

The limited-edition bag, renamed as the STORSTOMMA silhouette, promotes equal rights, supports members of the LGBTQ+ community, and encourages people to stand up against discrimination and show inclusivity and diversity.

The bag will be retailing for £1.50 and will be available to purchase on the IKEA website, and all profits of sales will be donated to local LGBTQ+ charities.

Next up, London Pride Parade Postponed Due To Coronavirus