Gucci's Pre-Fall 2018 Lookbook Chronicles An Italian Expedition

Extravagant.

POSTED BY DEE CUNNING

2017's hottest fashion label Gucci has released its Pre-Fall 2018 lookbook, and in true Gucci style, it's anything but basic. The extravagantly clad models take us on a tour of numerous equally extravagant Italian locations – from a fairy tale-like museum to a gothic church confession booth to a retro kitchen. Each of the looks matches its location perfectly, and you can't help but let your imagination wander at the story behind any one of the glam protagonists – as if they were stills from an extremely stylish movie.

As for the clothes, traditional, retro and modern elements marry in a colorful, print-heavy collection. Our favorite looks have to be that ditsy floral tracksuit, accented with Italian stripes at the neckline, cuffs and ankles, and the allover Gucci monogram tracksuit, styled up with a chain bra, stilettos and a headband. And how could you not love that medieval-inspired chainmail headgear?

Browse through all of the glorious shots below and shop the current Gucci season here.

Now, read the reactions to Balenciaga's kitsch new retro-inspired campaign.

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