Gucci summer collection 2017

Is Gucci Casting Aliens As Its Next Super Models?

The latest campaign features beings from all reaches of the galaxy.


Since the appointment of Alessandro Michele, Gucci has been rolling heavily with a trippy, ‘out of this world’ vibe, so it’s not totally surprising that the label’s latest move was to just remove Earth from the picture completely and head off to a new dimension. 

Gucci posted a few teasers for its next campaign on Instagram, showing that being human is seriously so last season. 

The models in the latest campaign are dressed as aliens and costumed with prosthetics and body paint that would look right at home in Star Trek. 

Of course, all the extraterrestrials are decked out in the new autumn/ winter '17 collection, confirming that aliens and intergalactic beings are able to get their hands (or tentacles?) on everything Gucci— while us earthlings are still scrounging together our savings to afford even a keychain. 

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