Back in the eighties, when the Western world was deluged by a wave of blue denim, Carhartt’s brown duck work coats entered the streets as an antidote. Detached from their original raison d’être of attiring hard-working men in mines and on railroad tracks, they arrived in our cities as some sort of new anti-denim. Soon after, and largely due to the efforts of Carhartt’s European distributor Work in Progress, the American workwear classic evolved into the international streetwear icon by which we know it today. This comprehensive publication explores that remarkable evolution with more than 350 images including heaps of hitherto unpublished photographs and artworks, as well as ephemera drawn from the company’s own archives and different private collections, providing an unparalleled look into the brand’s bustling universe. Hardcover; 2016, Rizzoli.