From creation to potential sale and the impact of a celebrity brand on beauty standards and mental health.

Pure glam – let's swoon over the looks.

Available in eight different shades.

Another day, another drama.

Are we still doing this in 2023?

With Selena Gomez as our inspo!

Hailey Bieber has taken to her social media to beg commentators to leave her alone.

Creating a natural look, whilst protecting the skin.

A makeup line that celebrates imperfections.

Selena Gomez shares the simple skincare secrets she swears by.

Selena Gomez has done it again.

She sings, acts and now she’s also a makeup entrepreneur

A sneak peak before the official launch ya’ll!

The 10 episode series will be available on HBO Max.

The celebrity announced her line, Rare Beauty, in February.

Find beauty in your own imperfections.

In just one day.

Phenomenal.

The new partners have got some exciting projects in the works.

But where was The Weeknd?

This starlet just embarked on a trademarking spree.