Virgil Abloh Democratizes Off-White With New Affordable Line
Yay! Designer for everyone.
In a very clever business move, Off-White™ has announced it will be launching a more affordable capsule collection. In keeping with Mr Abloh's liking for literally spelling out the obvious in his designs, this unisex collection is entitled “FOR ALL” and will include graphic tees and hoodies that anyone and their mom could wear.
In the same way that big design houses make an absolute killing on cosmetics and perfumes sold to the masses – a little bit of luxury for those who don't have thousands to drop on designer clothing – Off-White™'s new capsule will allow everyone to buy into the streetwear brand.
Speaking to Business of Fashion, Abloh said, “the price tier allows for a new customer to see themselves within the overall concept of the fashion label. Off-White™ can be luxury at a traditional luxury price point, or equally it can be relevant at an affordable price point.”
What do you think of the idea?
In other news, Balenciaga unveils its own take on Off-White™'s bag strap.