Vetements Heads To Hong Kong To Launch Exclusive Pop-Up
Starring the Vetements x Reebok Sock Runner.
Everyone's favorite meme-heavy fashion label is heading to Hong Kong to launch an exclusive one-day pop-up shop – opening on November 18. Following on from the concept capsule collections presented in Seoul and Los Angeles, Vetements' Hong Kong event is set to be the biggest one yet.
“We can't give many spoilers at the moment, but I can say, it is going to be our biggest event so far,” Vetements CEO Guram Gvasalia tells Hypebae. “We will also present a limited edition capsule collection with a full range of items that will be available to purchase only on that day. The event is open to public and everyone is welcome."
The pop-up will also be the world premiere of Vetements' new collaborative Reebok Sock Runner, which Gvasalia says is “more flexible, ultra lightweight and ultimately more comfortable than any other sneaker like it on the market.” “Our team started working on this shoe over two years ago once we first went to the Reebok headquarters in Canton, Massachessets. Demna found this amazing Pump Evolution Runner prototype in Reebok's archive that has never been produced before. It has been sitting on a shelf for almost 30 years,” he continues.
The pop-up opens on November 18 from 4-11 p.m. HKT at the address below. In the meantime, check out the new Vetements x Reebok Instapump Fury.
Vetements Hong Kong Limited Edition Pop-Up
Hall A, G/F Kai Tak Cruise Terminal
33 Shing Fung Road
Kowloon, Hong Kong