Urban Outfitters Team Up With Champion For Back-To-School Campaign
“A champion's not afraid to do whatever the f*ck they want.”
Urban Outfitters and Champion's new “What Do You Champion?” campaign is all about getting students to dream big; to stand for something. The campaign video features rapper Princess Nokia and some other up-and-coming creatives, each describing what they believe it means to be a champion and what they champion in life. Endurance, resilience, perseverance, a voice, just being you – now these are things we can get behind.
The back-to-school drop features sweatshirts, hoodies and sweatpants in pastel colorways for laid-back students who champion the cozy life. The collection also includes new script logos and colorblock selections.