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Urban Outfitters Team Up With Champion For Back-To-School Campaign

“A champion's not afraid to do whatever the f*ck they want.”


Urban Outfitters and Champion's new “What Do You Champion?” campaign is all about getting students to dream big; to stand for something. The campaign video features rapper Princess Nokia and some other up-and-coming creatives, each describing what they believe it means to be a champion and what they champion in life. Endurance, resilience, perseverance, a voice, just being you – now these are things we can get behind.

The back-to-school drop features sweatshirts, hoodies and sweatpants in pastel colorways for laid-back students who champion the cozy life. The collection also includes new script logos and colorblock selections.

The pieces, priced between $45 and $70 are available now at Urban Outfitters. We don't think they'll stick around for long. Check out the pics below and watch the inspiring campaign video here.

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