A New Kind Of Paris – SSENSE Shoots The Transgressive Gucci Gang

SSENSE’s new campaign takes to the French capital to capture everything chic, sleek and moody AF. In the stairwells of a marble walled boutique hotel, photographer Hannah Sider captures the Gucci Gang, a group of four Parisian teens, cast by emerging denim brand, Miaou and Travis Scott, aiming to push the boundaries of the archaic, beret-wearing definition of ‘French girl’ aesthetics. The grainy, red-hued shoot features a plethora of Ssense’s brands, including everything from Gucci, Balenciaga, and Fendi, to MSGM, Raf Simons, and Alyx, to name just a few, working to put modernity and change centre stage with the brands that shook 2017. 

Check out the Gucci Gang's full shoot below and shop for all the looks at Ssense.

For more recent SSENSE style inspo, head here. 

Photography: HANNAH SIDER

Styling: SAVANNAH WHITE 

Makeup: MAZA YAMAJI